When I first started Kohli Consulting, I decided I was not going to pay anybody to create my web site.  Nor was I going to pay anybody to optimize it.   I was a proud, self sufficient Do-It-Yourself(er).    And, I got exactly what I paid for.    

The results of my first efforts to search engine optimize my own Kohli Consulting web site were awful.   I did not find my business listed anywhere in the first 500 listings for the terms I thought people would use to find my business services.  But that was not even the worst part.   I had decided to go with a service that provided web site templates and hosting services – which I now refer to as a “web site out-of-a-box.”   The good thing about the this service provider’s web site templates was that they included specific fields in the set up process for “meta tags.”   These meta tags are critical for the search engine optimization process.

So without doing any research at all I optimized the Kohli Consulting web site for key word phrases that I thought people would use in looking for QuickBooks and Bookkeeping services.   I put words in what I later came to know as the Page Title, the Page Description, and Keywords  fields.   These three behind the scene fields or “meta tags” are critical for high search engine results listing.

As I tried to figure out why my site did so poorly, I became completely demoralized.   Not only did my site perform poorly for the keyword phrases I had optimized it for, but nobody – nobody at all – used the keyword phrases I thought they would use to find the services I was selling.    It was at that point that I began to have a glimmer of an idea as to just how important it was to do keyword phrase research and to analyze the various keyword phrases.  The use of appropriate keyword phrases in “on page” content, meta tags, and linking strategies is paramount for achieving top SEO results.

This is the order in which I focused my efforts in re-optimizing my web site

A)  Revised the Tags for Each Page of the Web Site

  1. Revising Page Titles for  Each Page of the Web Site
  2. Created Individual Page Descriptions for Each Page of the Web Site
  3. Unique Keyword List for the Meta Tags for Each Page of the Web site

B) Revised on Page Content to be Consistent with Tags for Web Site

C) Created Off Page Links to the Web Site

Going through steps A and B perhaps half a dozen times,  I was eventually successful at different times in obtaining top ten page listing results for a number of phrases including Bookkeeping Evanston, QuickBooks Evanston, Bookkeeping Chicago, Chicago QuickBooks, and Chicago QuickBooks Consultants.   Later, I decided to offer my Search Engine Optimization services professionally.